Meet Bella - Your AI Shopping Assistant

Powered by science, trained on real shopper needs, and ready to guide your next purchase.

Meet Bella - Your AI Shopping Assistant

Powered by science, trained on real shopper needs, and ready to guide your next purchase.

How it works

How it works

How it works

The Right Product At The Right Moment

Bella knows what suits your needs, what to skip, and where to find it - guiding you every step of your shopping journey

SCAN A PRODUCT

Snap or search any product - in-store or online — to get started instantly.

  • askbella

  • askbella

  • askbella

SCAN A PRODUCT

Snap or search any product - in-store or online — to get started instantly.

  • askbella

  • askbella

  • askbella

SCAN A PRODUCT

Snap or search any product - in-store or online — to get started instantly.

  • askbella

  • askbella

  • askbella

LET AI WORK

Bella analyzes the product, matches them to your personal shopper profile, and checks what’s suitable (or not).

  • askbella

  • askbella

  • askbella

LET AI WORK

Bella analyzes the product, matches them to your personal shopper profile, and checks what’s suitable (or not).

  • askbella

  • askbella

  • askbella

LET AI WORK

Bella analyzes the product, matches them to your personal shopper profile, and checks what’s suitable (or not).

  • askbella

  • askbella

  • askbella

GET PRODUCT ADVICE

See what works for you, what to avoid, and discover smarter alternatives and dupes.

  • askbella

  • askbella

  • askbella

GET PRODUCT ADVICE

See what works for you, what to avoid, and discover smarter alternatives and dupes.

  • askbella

  • askbella

  • askbella

GET PRODUCT ADVICE

See what works for you, what to avoid, and discover smarter alternatives and dupes.

  • askbella

  • askbella

  • askbella

Features

Features

Features

Your Shopping Bestie

Making shopping easy, fun, and totally personalized.

Making shopping easy, fun, and totally personalized.

Bella's Advice

Unbiased Advice You Can Trust

Bella checks product suitability for you, highlights what to avoid, and helps you discover smarter alternatives.

Product Analysis

Bella breaks down every product detail and checks it against your unique preferences — identifying potential issues and highlighting what best fits your needs.

Product Analysis

Bella breaks down every product detail and checks it against your unique preferences — identifying potential issues and highlighting what best fits your needs.

Product Analysis

Bella breaks down every product detail and checks it against your unique preferences — identifying potential issues and highlighting what best fits your needs.

Smart Product Matching

Bella checks if a product suits your personal needs by analysing its features against your profile — explaining why it may not be the right fit and suggesting smarter alternatives that match your goals and preferences.

Smart Product Matching

Bella checks if a product suits your personal needs by analysing its features against your profile — explaining why it may not be the right fit and suggesting smarter alternatives that match your goals and preferences.

Smart Product Matching

Bella checks if a product suits your personal needs by analysing its features against your profile — explaining why it may not be the right fit and suggesting smarter alternatives that match your goals and preferences.

Thoughtful Picks, Just for You

Bella searches thousands of products across major retailers to handpick the best options for you.

Smarter Swaps That Still Suit You

Bella finds budget-friendly choices using similarity scores, helping you make smarter choices that fit your preferences.

Smarter Swaps That Still Suit You

Bella finds budget-friendly choices using similarity scores, helping you make smarter choices that fit your preferences.

Say Goodbye to Guesswork In Beauty Shopping

Say Goodbye to Guesswork In Beauty Shopping

Stay in the Loop with askbella

Join our insider list for beauty retail insights, new feature drops, and curated product knowledge

Stay in the Loop with askbella

Join our insider list for beauty retail insights, new feature drops, and curated product knowledge

Stay in the Loop with askbella

Join our insider list for beauty retail insights, new feature drops, and curated product knowledge