The #1 Retail AI Shopping Assistant for Beauty
Powered by science, trained on real skin needs, and ready to guide your next beauty buy.
The #1 Retail AI Shopping Assistant for Beauty
Powered by science, trained on real skin needs, and ready to guide your next beauty buy.
How it works
How it works
How it works
The Right Product At The Right Moment
Bella knows what suits your skin, what to avoid, and where to find it — guiding you every step of your beauty shopping journey.
SCAN A PRODUCT
Snap or search any beauty product — in-store or online — to get started instantly.
askbella
askbella
askbella
SCAN A PRODUCT
Snap or search any beauty product — in-store or online — to get started instantly.
askbella
askbella
askbella
SCAN A PRODUCT
Snap or search any beauty product — in-store or online — to get started instantly.
askbella
askbella
askbella
LET AI WORK
Bella analyzes the ingredients, matches them to your skin profile, and checks what’s suitable (or not).
askbella
askbella
askbella
LET AI WORK
Bella analyzes the ingredients, matches them to your skin profile, and checks what’s suitable (or not).
askbella
askbella
askbella
LET AI WORK
Bella analyzes the ingredients, matches them to your skin profile, and checks what’s suitable (or not).
askbella
askbella
askbella
GET PRODUCT ADVICE
See what works for you, what to avoid, and discover smarter alternatives and dupes.
askbella
askbella
askbella
GET PRODUCT ADVICE
See what works for you, what to avoid, and discover smarter alternatives and dupes.
askbella
askbella
askbella
GET PRODUCT ADVICE
See what works for you, what to avoid, and discover smarter alternatives and dupes.
askbella
askbella
askbella
Features
Features
Features
Your Shopping Bestie for Beauty
Making beauty shopping easy, fun, and totally personalized.
Making beauty shopping easy, fun, and totally personalized.
Bella's Advice
Unbiased Advice You Can Trust
Bella checks product suitability for your skin, highlights what to avoid, and helps you discover smart alternative.
Ingredient Analysis
Bella breaks down every ingredient and checks it against your unique needs — identifying irritants and highlighting beneficial actives that support your skin goals and overall product compatibility.
Ingredient Analysis
Bella breaks down every ingredient and checks it against your unique needs — identifying irritants and highlighting beneficial actives that support your skin goals and overall product compatibility.
Ingredient Analysis
Bella breaks down every ingredient and checks it against your unique needs — identifying irritants and highlighting beneficial actives that support your skin goals and overall product compatibility.
Smart Product Matching
Bella checks if a product suits your skin by comparing its formula with your skin — explaining why it may not be a match and suggesting alternatives that align with your goals and shopping preferences.
Smart Product Matching
Bella checks if a product suits your skin by comparing its formula with your skin — explaining why it may not be a match and suggesting alternatives that align with your goals and shopping preferences.
Smart Product Matching
Bella checks if a product suits your skin by comparing its formula with your skin — explaining why it may not be a match and suggesting alternatives that align with your goals and shopping preferences.
Thoughtful Picks, Just for You
Bella searches over 10,000 products from all major beauty retailers to handpick the best options for your skin
Smarter Swaps That Still Suit You
Bella finds affordable alternatives with similarity scores, so you can choose smart swaps that suit your skin.
Smarter Swaps That Still Suit You
Bella finds affordable alternatives with similarity scores, so you can choose smart swaps that suit your skin.
Say Goodbye to Guesswork In Beauty Shopping
Say Goodbye to Guesswork In Beauty Shopping
