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Meet Bella, your 24/7 store sales advisor
Covering your floor while your team does everything else
Covering your floor while your team does everything else
It's 2pm on a sunday
Every staff member is busy, and a shopper stands in an aisle waiting for help. She's about to walk out with nothing.
95% of shoppers want to be left alone — until they need help.
95% of shoppers want to be left alone — until they need help.
95% of shoppers want to be left alone — until they need help.
42% of shoppers have struggled to find an associate for help at least once a month.
42% of shoppers have struggled to find an associate for help at least once a month.
42% of shoppers have struggled to find an associate for help at least once a month.
45% of retailers say associates spend too much time hunting for answers instead of helping shoppers
45% of retailers say associates spend too much time hunting for answers instead of helping shoppers
45% of retailers say associates spend too much time hunting for answers instead of helping shoppers
Sources: HRC Retail Advisory (2018), GreyOrange (2025), RSR/Jumpmind (2025)
Bella's role in your store
Bella's role in your store
Personal product advisor
Every item and brand in your range. Bella introduces the details that matter, personalised to what each shopper needs.
Personal product advisor
Every item and brand in your range. Bella introduces the details that matter, personalised to what each shopper needs.
Personal product advisor
Every item and brand in your range. Bella introduces the details that matter, personalised to what each shopper needs.
Confident recommendations, every time
Bella asks the right questions to understand what a shopper needs, then recommends the right product, plus anything else that goes with it.
Confident recommendations, every time
Bella asks the right questions to understand what a shopper needs, then recommends the right product, plus anything else that goes with it.
Confident recommendations, every time
Bella asks the right questions to understand what a shopper needs, then recommends the right product, plus anything else that goes with it.
A backup for your team
Your team uses Bella to build a shortlist with a customer, so everyone closes with the same confidence.
A backup for your team
Your team uses Bella to build a shortlist with a customer, so everyone closes with the same confidence.
A backup for your team
Your team uses Bella to build a shortlist with a customer, so everyone closes with the same confidence.
More shoppers get help
No one leaves confused or ignored. Every shopper gets guidance, even at your busiest.
More shoppers get help
No one leaves confused or ignored. Every shopper gets guidance, even at your busiest.
More shoppers get help
No one leaves confused or ignored. Every shopper gets guidance, even at your busiest.
Bigger baskets
Bella points shoppers to what else suits them, so trolleys and baskets fill up further.
Bigger baskets
Bella points shoppers to what else suits them, so trolleys and baskets fill up further.
Bigger baskets
Bella points shoppers to what else suits them, so trolleys and baskets fill up further.
Less pressure on your team
Bella takes the repeat questions, so your staff can focus on the moments that need a person.
Less pressure on your team
Bella takes the repeat questions, so your staff can focus on the moments that need a person.
Less pressure on your team
Bella takes the repeat questions, so your staff can focus on the moments that need a person.
More shoppers, more leads
Every session can capture a consented email, so you're building a list to bring people back,
More shoppers, more leads
Every session can capture a consented email, so you're building a list to bring people back,
More shoppers, more leads
Every session can capture a consented email, so you're building a list to bring people back,
Send us your product feed. We do the rest.
Send us your product feed. We do the rest.
Share your product feed
One export from your POS or website. That's all we need from you.
We tailor Bella to your store
We configure Bella around your range, your categories, and your store.
Ready to go
Print the QR code, place it on the shelf. Bella's working that afternoon.
Reimagining the in-store experience
Reimagining the in-store experience
Without Bella
Help isn't always there when it's busy
Recommendations limited to what staff know
Language barriers can get in the way
No way to follow up after they leave
Every visit starts from zero
askbella
Instant help anytime in store
Product education personalised to the shopper
Confident product choices
Convert shoppers when staff are unavailable
Surface suitable products beyond known brands
Capture digital research in store
Without Bella
Help isn't always there when it's busy
Recommendations limited to what staff know
Language barriers can get in the way
No way to follow up after they leave
Inconsistent staff knowledge
Shopping with askbella
Always available, even at your busiest
Points shoppers to what actually suits them
Speaks every language a shopper walks in with
Captures a consented email to follow up
Always up to date knowledge
Without Bella
Help isn't always there when it's busy
Recommendations limited to what staff know
Language barriers can get in the way
No way to follow up after they leave
Inconsistent staff knowledge
Shopping with askbella
Always available, even at your busiest
Points shoppers to what actually suits them
Speaks every language a shopper walks in with
Captures a consented email to follow up
Always up to date knowledge
Let's get Bella into your store
Let's get Bella into your store
Talk to sales
See Bella work with your product range
See Bella work with your product range
Get a setup timeline for your store
Get a setup timeline for your store
Ask about pricing
Ask about pricing
Bella's first-week questions, answered.
Bella's first-week questions, answered.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Shoppers access Bella by scanning a QR code in your store. We build the experience for you, so all you need to do is put Bella in front of your customers.
Yes. We can do the setup for you. Just send us your product list, and we'll work with you to understand your products and categories. Nothing technical for you to figure out.
No. We take care of the setup, and you'll get a view into the platform where you can see how Bella is performing with your shoppers.
Yes. Bella's function, focus, and which products she leads with can all be tailored to match your store.
It can typically be launched within a short setup period. Once product information and store context are prepared, the system can start supporting shoppers quickly.