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Meet Bella, your omnichannel shopping guide
A guided, personalised experience, online and in-store
THE OMNICHANNEL GAP
Online, you know exactly who's browsing. In-store, every shopper is still anonymous.
80% of retail sales still happen in physical stores, not online
80% of retail sales still happen in physical stores, not online
80% of retail sales still happen in physical stores, not online
65% of retailers say their store technology can't support what shoppers expect today
65% of retailers say their store technology can't support what shoppers expect today
65% of retailers say their store technology can't support what shoppers expect today
Just 33% of store tech investment goes to the tools that actually guide shoppers on the floor
Just 33% of store tech investment goes to the tools that actually guide shoppers on the floor
Just 33% of store tech investment goes to the tools that actually guide shoppers on the floor
Sources: U.S. Census Bureau (2025), Retail Systems Research (RSR)/Jumpmind (2025), Coresight Research (2026)
What Bella brings to omnichannel
What Bella brings to omnichannel
Digtal guidiance, on your shop floor
Bella guides shoppers on their phone, capturing their preferences and intent as they go
Digtal guidiance, on your shop floor
Bella guides shoppers on their phone, capturing their preferences and intent as they go
Digtal guidiance, on your shop floor
Bella guides shoppers on their phone, capturing their preferences and intent as they go
First-party data from offline
In-store stops being the blind spot. Sessions can capture a consented email and feed straight into your funnel.
First-party data from offline
In-store stops being the blind spot. Sessions can capture a consented email and feed straight into your funnel.
First-party data from offline
In-store stops being the blind spot. Sessions can capture a consented email and feed straight into your funnel.
Digital tracking, on the shelf
Aggregated insights on how products and brands perform in-store
Digital tracking, on the shelf
Aggregated insights on how products and brands perform in-store
Digital tracking, on the shelf
Aggregated insights on how products and brands perform in-store
Guided shoppers convert more
Shoppers decide with more confidence
Guided shoppers convert more
Shoppers decide with more confidence
Guided shoppers convert more
Shoppers decide with more confidence
A growing first-party list
A visit that used to end at the door now becomes someone you can reach again
A growing first-party list
A visit that used to end at the door now becomes someone you can reach again
A growing first-party list
A visit that used to end at the door now becomes someone you can reach again
A more consistent brand experience
Your brand story, told consistently in every store you're sold in
A more consistent brand experience
Your brand story, told consistently in every store you're sold in
A more consistent brand experience
Your brand story, told consistently in every store you're sold in
Better visibility at the shelf
Clarity on what's browsed and asked about, and who's asking
Better visibility at the shelf
Clarity on what's browsed and asked about, and who's asking
Better visibility at the shelf
Clarity on what's browsed and asked about, and who's asking
Send us your product feed. We do the rest.
Send us your product feed. We do the rest.
Share your product feed
Connect to your store's product feed
We tailor Bella to your store
We configure Bella around your range, your categories, and your store
Ready to go
Print the QR code, place it on the shelf. Bella's working that afternoon
Reimagining the in-store experience
Reimagining the in-store experience
Without Bella
Help isn't always available
In-store interactions leave no data behind
Brand experience varies, store to store
No visibility into what happens at the shelf
Online and in-store, separate channels
askbella
Instant help anytime in store
Product education personalised to the shopper
Confident product choices
Convert shoppers when staff are unavailable
Surface suitable products beyond known brands
Capture digital research in store
Without Bella
Help isn't always available
In-store interactions leave no data behind
Brand experience varies, store to store
No visibility into what happens at the shelf
Online and in-store, separate channels
Shopping with askbella
Instant, personalised guidance
Consented interaction becomes a real contact
Consistent, everywhere it's sold
Visibility into what's browsed, and by who
Offline data joins your online view
Without Bella
Help isn't always available
In-store interactions leave no data behind
Brand experience varies, store to store
No visibility into what happens at the shelf
Online and in-store, separate channels
Shopping with askbella
Instant, personalised guidance
Consented interaction becomes a real contact
Consistent, everywhere it's sold
Visibility into what's browsed, and by who
Offline data joins your online view
Let's get Bella into your store
Let's get Bella into your store
Talk to sales
See Bella work with your product range
See Bella work with your product range
Get a setup timeline for your store
Get a setup timeline for your store
Ask about pricing
Ask about pricing
Bella's first-week questions, answered.
Bella's first-week questions, answered.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Bella guides shoppers in-store, and can extend the same guidance to your website too, so the experience stays consistent wherever a shopper meets your brand.
Yes. Connect your product feed, and we configure Bella around your range.
Yes. If you're a brand sold through a retailer, Bella can still guide shoppers to your products and capture insight in-store.
Yes. Bella's tone, focus, and which products she leads with can all be tailored to match your store and brand.
It can typically be launched within a short setup period. Once product information and store context are prepared, the system can start supporting shoppers quickly.