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Meet Bella, the AI sales companion for your staff
Bella gives your team instant answer and unbiased recommendations, on the spot.
IT'S WEEK ONE FOR A NEW HIRE
A shopper asks a question they haven't learned yet. They guess, or go find someone who knows, and the moment's gone.
45% of retailers say staff spend too much time hunting for answers instead of helping shoppers
45% of retailers say staff spend too much time hunting for answers instead of helping shoppers
45% of retailers say staff spend too much time hunting for answers instead of helping shoppers
83% of customers feel more knowledgeable than sales staff
83% of customers feel more knowledgeable than sales staff
83% of customers feel more knowledgeable than sales staff
Only 32% of shoppers say their favorite retailer makes it easy to get help when they have a problem
Only 32% of shoppers say their favorite retailer makes it easy to get help when they have a problem
Only 32% of shoppers say their favorite retailer makes it easy to get help when they have a problem
Sources: Retail Systems Research (RSR)/Jumpmind (2025), Retail Dive (2017)
How Bella can support your retail team
How Bella can support your retail team
Knowledge, whenever you need it
Ask Bella for fast, reliable answers, tailored to the customer you're serving.
Knowledge, whenever you need it
Ask Bella for fast, reliable answers, tailored to the customer you're serving.
Knowledge, whenever you need it
Ask Bella for fast, reliable answers, tailored to the customer you're serving.
Sell without the guesswork
Staff bring their own bias. Bella grounds every recommendation in what the customer actually needs.
Sell without the guesswork
Staff bring their own bias. Bella grounds every recommendation in what the customer actually needs.
Sell without the guesswork
Staff bring their own bias. Bella grounds every recommendation in what the customer actually needs.
The same standard, every shift
New starter or seasoned expert, everyone has an expert to ask, freeing up more time to focus on the customer.
The same standard, every shift
New starter or seasoned expert, everyone has an expert to ask, freeing up more time to focus on the customer.
The same standard, every shift
New starter or seasoned expert, everyone has an expert to ask, freeing up more time to focus on the customer.
Faster ramp-up
New hires help shoppers confidently from day one, not week six
Faster ramp-up
New hires help shoppers confidently from day one, not week six
Faster ramp-up
New hires help shoppers confidently from day one, not week six
One source of truth
Store 1 or store 12, every staff member works from the same information.
One source of truth
Store 1 or store 12, every staff member works from the same information.
One source of truth
Store 1 or store 12, every staff member works from the same information.
Less pressure on your best people
Bella takes the repeat questions, so your most experienced staff aren't stuck training instead of selling.
Less pressure on your best people
Bella takes the repeat questions, so your most experienced staff aren't stuck training instead of selling.
Less pressure on your best people
Bella takes the repeat questions, so your most experienced staff aren't stuck training instead of selling.
Training, done differently
No course to complete. Every real conversation with Bella builds staff knowledge, in real time.
Training, done differently
No course to complete. Every real conversation with Bella builds staff knowledge, in real time.
Training, done differently
No course to complete. Every real conversation with Bella builds staff knowledge, in real time.
Send us your product feed. We do the rest.
Send us your product feed. We do the rest.
Share your product feed
Connect to your store's product feed
We tailor Bella to your store
We turn your range, categories, and guides into something your team can ask, anytime
Ready for your team
Bella's ready to support your team members, across all stores
Reimagining the in-store experience
Reimagining the in-store experience
Without Bella
New hires take weeks to learn the range
Inconsistent knowledge across stores
Staff recommendations shaped by personal bias
Training happens once, then goes stale
Best staff stuck re-explaining the basics
askbella
Instant help anytime in store
Product education personalised to the shopper
Confident product choices
Convert shoppers when staff are unavailable
Surface suitable products beyond known brands
Capture digital research in store
Without Bella
New hires take weeks to learn the range
Inconsistent knowledge across stores
Staff recommendations shaped by personal bias
Training happens once, then goes stale
Best staff stuck re-explaining the basics
Shopping with askbella
Knows every product, on day one
One source of knowledge, every location
Based on what the customer needs
Training updates as your range does
Everyone has an expert to ask, always
Without Bella
New hires take weeks to learn the range
Inconsistent knowledge across stores
Staff recommendations shaped by personal bias
Training happens once, then goes stale
Best staff stuck re-explaining the basics
Shopping with askbella
Knows every product, on day one
One source of knowledge, every location
Based on what the customer needs
Training updates as your range does
Everyone has an expert to ask, always
Let's get Bella supporting your team
Let's get Bella supporting your team
Talk to sales
See Bella support your team, not just your shoppers
See Bella support your team, not just your shoppers
Ask how she fits into your training process
Ask how she fits into your training process
Get a setup timeline
Get a setup timeline
Bella's first-week questions, answered.
Bella's first-week questions, answered.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Grab the one-pager on Bella
A one-page PDF covering how Bella works and what she does for your store.
Staff can ask Bella product and category questions on the spot, and get instant, unbiased answers to work from.
Yes. We build Bella's knowledge from your product range and guides. Just send us the required info, nothing else needed.
No. Once she's set up, she runs on her own. We manage things for you in the background, no day-to-day management from you.
No limit. Every staff member can access Bella at the same time, and customer info stays visible across your team, so conversations pick up where they left off, no matter who's serving.
Yes. Bella also works directly with your shoppers on the floor, guiding them to the right product.